Early sell-through was excellent and Walgreens was ready to take the project to the next level - a special promotion combined with a high-profile POP (point-of-purchase) display.
Walgreens had specific requests for the promotion and POP display. For the camera they wanted to push the "hip" factor with colors or patterns. For the promotion they wanted to bundle with a free color-coordinated camera bag. For the POPs they wanted a desktop "mini-wing" and an in-shelf unit.
The SolutionDeveloping successful designs can be inspiration, perspiration - and sometimes, just plain good luck. Jeff had all three working in his favor on this project. Jeff knew the buyer wanted hip, color and fun infused into the product and marketing. But which way to go? Animal prints? Designer patterns? Simple colors? The possibilities were endless.
Product Design: Riding the WaveIn the midst of exploring design ideas and market trends Apple released their iPod chromatic color series and Jeff had his answer. Sometimes riding a very hip wave is the best way to get to shore.
Unfortunately there was no time to get samples from the factory to present this color concept to the client. No problem. Jeff and a team member in Taiwan, Sven Lee, were able to quickly model and render the combination camera and camera bag displaying the new color selections. Within three days Jeff and Sven had completed presentation images and were able to obtain approval from the client.
