Case Study | A Virtual Fleet of Aircraft

Illustrating the world of flight can be a tremendous challenge. Photographs can be the wrong angle, low quality or simply not available. For the aviation enthusiasts that read the Greek magazine “Remove Before Flight” the visuals are just as important as the technical articles. As Art Direcetor of 11 Aviation Publications, Nasos Vlachos turned to Strata Design 3D CX, Adobe Photoshop and Adobe Illustrator to solve the problem.
Read More…

Case Study | A Market Bull’s Eye for Kraft

What do you do when you get a new sauce? You get a new bottle of course. Starting in late 2007, Kraft’s Bull’s-Eye BBQ Sauce marketing team undertook an extensive review of the BBQ category and the BBQ consumer. In 2008 this hard work resulted in a killer new sauce. With superior taste and more authentic BBQ flavor, the team at Kraft went on to develop a new brand position to go with the new flavor. This required new packaging to bring all these elements together.
Read More…