Finding Just the Right Fit for Gatorade
Design Firm: Five Seconds 3D Designer: Norberto Calderon Client: Gatorade
Project Summary:
Fitline is a product of Gatorade made and sold exclusively in Mexico. Its target audience is women with an active lifestyle. Based on technology and scientific research, the opportunity to develop a totally different brand was presented to the firm, Five Seconds. Norberto Calderon and his team were tasked with the challenge to develop a creative concept fitting for the name, Fitline.