Picking Up Spirits at Ralphs®

Design Firm: Linear SC, Inc.
3D Designer: Dave Wohlner
Client: Diageo and Ralphs/Kroger Co.

Project Summary

When Diageo (the world’s largest provider of spirits, wine and beer) partnered with Ralphs (part of the Kroger grocery stores empire with over $70 billion in sales) to create a spirits retail solution they chose Linear SC. To provide a complete, “Below The Line” program, Linear SC relied on their detailed development process, designer talent, pencil sketches, Adobe software – and Strata 3D tools.

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Judging Books by Their Covers

Design Firm: eklektos
3D Designer: Edward Tuttle
Client: Barnes & Noble Publishing

Project Summary

Ed Tuttle and his eklektos design studio were approached by publishing giant Barnes & Noble to press restart on a series of brain-game books. The content was right on target but the covers were missing the mark. Using the Adobe Creative Suite and Strata Design 3D CX, Ed was able to solve the design puzzle and hit a bulls-eye for the client.

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A Virtual Fleet of Aircraft

Publication: Remove Before Flight
3D Designer: Nasos Vlachos
Client: 11 Aviation Publications

Project Summary

Illustrating the world of flight can be a tremendous challenge. Photographs can be the wrong angle, low quality or simply not available. For the aviation enthusiasts that read the Greek magazine “Remove Before Flight” the visuals are just as important as the technical articles. As Art Director of 11 Aviation Publications, Nasos Vlachos turned to Strata Design 3D CX, Adobe Photoshop and Adobe Illustrator to solve the problem.

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Dream Home Realized in 3D

Project: Dream Home Design
Design Firm: PEC, Inc.
3D Designer: Jon C.
Client: EH Design/Averill Family

Project Summary

Building a dream home in reality takes a lot of planning. For EH Design – and their client the Averill family – they knew that waiting until the house was built would be too late to get things perfect. To visualize their multi-million dollar home overlooking Lake Coeur d’Alene in Idaho they turned to Jon and his company – PEC, Inc.

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Bruce Hardwood® Cleans-Up with Foto 3D

Project: Bruce Hardwood® Product Design
Design Firm: Packaging Corporation of America®
3D Designer: Brad Bible
Client: Armstrong World Industries®

Project Summary

Packaging Corporation of America was approached by long-time client Armstrong World Industries to help them launch a new product. Armstrong had a prototype for their new Bruce Hardwood spray-on cleaner product but they needed a design for a shipping box that doubled as a shelf display and as a mini pallet display.

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A Market Bull’s Eye for Kraft®

Project: Kraft® Bull’s Eye Barbecue Sauce
Design Firm: Design Partners, Inc.
Senior Graphic Designer: Mike Hopkins
Client: Kraft Foods

Project Summary

What do you do when you create a new recipe for an established brand?

Starting in late 2007, Kraft’s® Bull’s-Eye® BBQ Sauce marketing team undertook an extensive review of the BBQ category and the BBQ consumer. In 2008 this hard work resulted in a killer new sauce. With superior taste and more authentic BBQ flavor, the team at Kraft went on to develop a new brand position to go with the new recipe. This required new packaging to bring all these elements together – bottle as well as label.

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