Adalberto Ortiz is a designer based in Pennsylvania with a focus on designing sets and environments for TV news, weather, interviews, corporate industrials and exhibits. During his 30 years of design experience, Adalberto has designed and created presentation renderings for many TV station affiliates across the country, including NBC, CBS, ABC and FOX.
Project: Kraft® Bull’s Eye Barbecue Sauce Design Firm: Design Partners, Inc. Senior Graphic Designer: Mike Hopkins Client: Kraft Foods Project Summary What do you do when you create a new recipe for an established brand? When Kraft’s® Bull’s-Eye® BBQ Sauce marketing team undertook an extensive review of the BBQ category – and the BBQ consumer – they saw an opportunity that resulted in a killer new sauce. With superior taste and more authentic BBQ flavor, the team at Kraft went on to develop a new brand position to go with the new recipe. This required new packaging to bring all
Project: Walgreens® Impulse Camera Design Firm: Atico International 3D Designer: Jeff Rodriguez Client: Walgreens Company Project Summary Atico International is a global sourcing company with long-term ties to Walgreens, a U.S. based health and retail chain. But sourcing means much more than just importing products. Atico creates specifications for client products, develops branding, packing and promotional elements – such as point-of-purchase displays – and then sources that design to provide the client with a complete solution.
Project: The Mass Explained iPad App Design Firm: Ampersand Design Group Designer: Dan Gonzalez Client: Agnus, LLC Project Summary The Roman Catholic Mass is the source and summit of the Catholic faith. While cradle Catholics may know the prayers and responses said at Mass, many do not know their significance or historical development. The Mass Explained iPad app was designed as a scholarly yet totally approachable and thoroughly entertaining educational tool to help faithful Catholics as well as the general population learn more about the Mass.