Project: Kraft® Bull’s Eye Barbecue Sauce
Design Firm: Design Partners, Inc.
Senior Graphic Designer: Mike Hopkins
Client: Kraft Foods
What do you do when you create a new recipe for an established brand?
When Kraft’s® Bull’s-Eye® BBQ Sauce marketing team undertook an extensive review of the BBQ category – and the BBQ consumer – they saw an opportunity that resulted in a killer new sauce. With superior taste and more authentic BBQ flavor, the team at Kraft went on to develop a new brand position to go with the newView Case Study ➝