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The more you eat, the better for the land! Applegate's regenerative agriculture project will subvert your imagination of hot dogs Applegate, a New Jersey-based meat supplier (acquired by Hormel Foods in 2015), has been committed to providing organic hot dogs, bacon, and sausages with the goal of "changing the meat people eat" for 30 years. , ham, cheese and frozen meat and other foods, only sell non-GMO, antibiotic-free products, and cooperate with farms that focus on animal welfare and humane feeding to ensure that animals are grown in a natural way, and its products are currently available in the United States Available in over 20,000 stores. Applegate's hot dog brand, Do Good Dog, officially launched in November 2021, becoming the first "renewable hot dog" sold in the United States. "Hot dogs are like ambassadors for this company," said Gina Asoudegan, Applegate's vice president of mission and regenerative agriculture. While chicken nuggets are the best-selling product, the hot dog is more representative of the spirit of the American classic, so it's a catalyst for Applegate's innovation. Eating hot dogs can also make the environment a positive cycle "When I first started working at Applegate, we aimed to make a nitrate-free hot dog, then antibiotic-free, then 100% organic grass-fed beef, which is now renewable milestone,” said Asoudegan, who has been promoting regenerative agriculture at the meat company for 16 years. Since Applegate produces hot dogs from cattle raised on regenerative grasslands, this initiative allows Applegate to demonstrate that regenerative agriculture can be scaled and profitable. Achieving the renewable target is a major shift for Applegate. Renewable certification issued by Land to Market, a third-party certification body, which is different from organic certification that only focuses on farmers' behavior (such as growers can't use fertilizers and antibiotics, etc.) Raising animals can substantially improve soil health, biodiversity and ecosystems. "It's a great positive cycle," Asoudegan believes, "because when the soil is healthier, people can put more food on it." In addition to taking care of the health of the soil and cattle, Applegate also focuses on the well-being of the farmer. It has recently established a partnership with apparel brand Timberland to provide regenerated cowhide (Note 1) for the production of special shoes, allowing farmers to profit from the sale of cowhide. In the future, Applegate plans to launch a new product, the Do Good Burger, and as more and more cooperative cattle farms obtain renewable certification, the brand expects to expand its product line and start raising chickens and pigs, expanding the territory of regenerative agriculture. Note 1: Regeneratively raised cattle means that under the concept of regenerative agriculture, cattle can only eat fresh and real grass on fertile soil, and cattle are raised in land-friendly grazing methods such as rotational grazing The cowhide obtained from the body.
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