New Funding, President & Talent

Media Contact Rebecca Taylor 435-628-5218 ext-210 Strata™ Announces First Round Funding for VR/AR for the Enterprise Funding, hiring John Wright as President, addition of award winning talent – highlight Strata push into virtual and augmented reality St. George, Utah – September 22, 2016 – Strata, a pioneer and leading developer of 3D design software,

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Finding Just the Right Fit for Gatorade

Design Firm: Five Seconds 3D Designer: Norberto Calderon Client:  Gatorade Project Summary: Fitline is a product of Gatorade made and sold exclusively in Mexico. Its target audience is women with an active lifestyle. Based on technology and scientific research,  the opportunity to develop a totally different brand was presented to the firm, Five Seconds.  Norberto Calderon and his team were

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Strata Helps Intern Become Professional

Many of us can commiserate with designer Norb Calderon when he shares stories of being an intern, low on the totem pole. However, for Norb, an internship is also where he experienced his big break. One Monday afternoon he was approached by one of his directors and asked if he could model 3 bottles in


Tim Luncsford: Architectural Illustrator

Tim Luncsford, an architectural illustrator, has used Strata for his architectural illustrations. “I know it sounds cliche, but I have always had a love of architecture and architectural illustration, it seems more like fate than a plan, the fact that I’m doing it now,” says Tim. Luncsford actually started with the first version of Strata


Rob Stephens and His Versatility of Skill with Strata

Rob Stephens has used Strata for many years in the creation of product mock ups for his clients. In his opinion, nothing is so beautiful as the final rendered image created with Strata. “I rarely have to add anything in Photoshop, which is a real bonus.” For Rob there is no “typical clientele” which speaks to

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Furniture Design by Yves Bernard

Yves Bernard, a senior art director and graphic designer, uses Strata to create furniture models. He begins his modeling process by using 2D tools like Indesign, Illustrator, and Photoshop. “I love modeling because of its technical aspect. Strata has many interesting features, but the ones I’m using most regularly are those concerning the lighting and