Design 3D CX: Packaging Power

Folded Packaging

Build and visualize dieline and constructed packaging

With deep connections to both Photoshop and Illustrator, the Strata tools are perfect for visualizing and presenting folded packaging ideas. Create photoreal renderings and even take your model into VR to place your package directly on a store shelf to see what it looks like in person.

Bags & Pouches

Visualize these forms and present to clients.

Build virtually any form factor, from juice pouches to chip bags. You can even utilize the Strata Asset Store to get pre-made bags & pouches and simply place your client’s graphics onto the model. Move your models in VR and AR for next-gen presentations.

Bags & Pouches

Visualize these forms and present to clients.

Build virtually any form factor, from juice pouches to chip bags. You can even utilize the Strata Asset Store to get pre-made bags & pouches and simply place your client’s graphics onto the model. Move your models in VR and AR for next-gen presentations.

Bottles & Containers

Build with subdivision surfaces to make any container.

You can build any container – but Strata also provides the ability to import in virtually any 3D file, so if your firm or client already has the container modeled you’re good to go. And don’t forget to search the Strata Asset Store to see if what you need has already been created by one of our talented contributors.

Package, POP & Display Slideshow

Created in Strata Design 3D CX

Portfolio by Christian Moore

Package, POP & Display

Designed, built & rendered in…

Strata Design 3D CX

Portfolio by Christian Moore

Beginner’s First Project In Design 3D CX 8

This selection of videos show you how easy it is to do simple packaging projects in Design 3D CX.

Purchase & Subscription Options

Connect to Adobe Tools

Using a combination of Adobe Photoshop and Illustrator – along with all of the Adobe Creative Suite – the Strata toolset can be used to create images, web content, packaging and a point-of-purchase displays for products of all shapes and sizes.   Checkout these slides to see how Ungowa was brought into 3D and packaged up!

Ungowa Going 3D

Ungowa is one of the characters from the Tikimon universe, developed by Mezco Toyz. This overview shows how the Strata tools can be used to take an existing product, connect it to the Adobe Creative Suite, and produce content for the full breadth of marketing and packaging tasks.

About Mezco Toyz

A toy company unlike any other, Mezco combines humor and horror with action and adventure to produce the most sought after collectibles and toys on this (or any other) planet.

How it Was Made

Ungowa was captured using Strata Foto 3D CX with the help of Adobe Photoshop. Using a standard digital camera or smartphone – and a series of photos, Foto 3D was able to generate the 3D form and surface textures of Ungowa.     Once Ungowa was in digital form he was ready to help out with other projects such as: sizing for individual packaging in a “blister pack” with Strata Design 3D CX; visualization in a point-of-purchase display; and doing duty in websites and PDF documents – and even going into VR and AR with Strata inStudio VR to see Ungowa in context – as if you were standing in the store and seeing the in-store presentation before a single die cut is made.

Ungowa Goes POP

Using Adobe Illustrator and the Strata tools, a folding point-of-purchase display was created for counter-top display. The POP display was then used in Strata Design 3D CX where it was populated with the Foto 3D captured Ungowa toy. The POP display was then set into a scene with convenience store style shelving and rendered to layers. The layered rendering was then brought into Photoshop for finishing.

Blister Pack Visualization

With Ungowa captured using Strata Foto 3D CX, the blister-pack was created using Adobe Illustrator, Strata Design 3D and Adobe Photoshop. To create the card-back and basic blister back elements, outlines were created in Illustrator then imported into Strata Design 3D CX. Using Design 3D’s modeling tools these outlines were then made three-dimensional. The final rendering was then brought into Photoshop for combining with the background image.

Design it in Strata

Combine the Strata tools with your Adobe workflow to build virtually anything. Visualize, present and even take it into VR and AR.

Case Studies & Artists

Case Study: A Market Bull’s Eye For Kraft

When Kraft’s® Bull’s-Eye® BBQ Sauce marketing team undertook an extensive review of the BBQ category – and the BBQ consumer – they saw an opportunity that resulted in a killer new sauce. With superior taste and more authentic BBQ flavor, the team at Kraft went on to develop a new brand position to go with the new recipe. This required new packaging to bring all these elements together – bottle as well as label.
Read More…

Featured Artist: Blair Buttke, Graphic Designer / Art Director

Blair Buttke is a senior graphic designer/art director from Arizona who has focused on package/product design for over 30 years. Blair has created retail packaging and brand identities for global, national and regional consumer products. He has designed and developed packaging and point of purchase for such companies as; Dial/Henkel, Dole, Conagra, Armour Star, H.E.B. and Inventure foods.
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Case Study: Finding Just the Right Fit for Gatorade

Fitline is a product of Gatorade made and sold exclusively in Mexico. Its target audience is women with an active lifestyle. Based on technology and scientific research,  the opportunity to develop a totally different brand was presented to the firm, Five Seconds.  Norberto Calderon and his team were tasked with the challenge to develop a creative concept fitting for the name, Fitline.
Read More…

Need a Head Start with your Design?

The Strata Asset store has an ever-growing library of packaging designs that give you the perfect starting point for your project. Add your own graphics, modify geometry and make any changes you want to get to where you and your client want to go.

Slideshow from the Strata Asset Store
Slideshow from the Strata Asset Store

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