Blair Buttke is a senior graphic designer/art director from Arizona who has focused on package/product design for over 30 years. Blair has created retail packaging and brand identities for global, national and regional consumer products. He has designed and developed packaging and point of purchase for such companies as; Dial/Henkel, Dole, Conagra, Armour Star, H.E.B. and Inventure foods. His career has largely been spent in that magical twenty-four inches between the shopping cart and the shelf.
Project: Kraft® Bull’s Eye Barbecue Sauce Design Firm: Design Partners, Inc. Senior Graphic Designer: Mike Hopkins Client: Kraft Foods Project Summary What do you do when you create a new recipe for an established brand? When Kraft’s® Bull’s-Eye® BBQ Sauce marketing team undertook an extensive review of the BBQ category – and the BBQ consumer – they saw an opportunity that resulted in a killer new sauce. With superior taste and more authentic BBQ flavor, the team at Kraft went on to develop a new brand position to go with the new recipe. This required new packaging to bring all