New Funding, President & Talent

Media Contact Rebecca Taylor 435-628-5218 ext-210 Strata™ Announces First Round Funding for VR/AR for the Enterprise Funding, hiring John Wright as President, addition of award winning talent – highlight Strata push into virtual and augmented reality St. George, Utah – September 22, 2016 – Strata, a pioneer and leading developer of 3D design software, announced today that it has raised initial funding for its move into virtual reality (VR) and augmented reality (AR) for enterprise customers, along with changes and additions to the business. The funding was managed by Greg Kofford, co-founder at London and Australia based Lanstead Investors

Finding Just the Right Fit for Gatorade

Design Firm: Five Seconds 3D Designer: Norberto Calderon Client:  Gatorade Project Summary: Fitline is a product of Gatorade made and sold exclusively in Mexico. Its target audience is women with an active lifestyle. Based on technology and scientific research,  the opportunity to develop a totally different brand was presented to the firm, Five Seconds.  Norberto Calderon and his team were tasked with the challenge to develop a creative concept fitting for the name, Fitline.

Strata Helps Intern Become Professional

Many of us can commiserate with designer Norb Calderon when he shares stories of being an intern, low on the totem pole. However, for Norb, an internship is also where he experienced his big break. One Monday afternoon he was approached by one of his directors and asked if he could model 3 bottles using Strata’s 3d modeling software. Having only minimal experience with 3D graphic design, Norb had his work cut out for him. He became fast friends with Strata 3D despite the fact that there were few tutorials at the time (and definitely no helpful videos from Chris Tyler.)

Tim Luncsford: Architectural Illustrator

Tim Luncsford, an architectural illustrator, has used Strata for his architectural illustrations. “I know it sounds cliche, but I have always had a love of architecture and architectural illustration, it seems more like fate than a plan, the fact that I’m doing it now,” says Tim. Luncsford actually started with the first version of Strata straight out of Art School.  He even remembers downloading the software from a floppy disc.  According to Tim, the rendering process of simple shapes may have taken some time on his old computer, but the wait was well worth it in the end. “I can

Rob Stephens and His Versatility of Skill with Strata

Rob Stephens has used Strata for many years in the creation of product mock ups for his clients. In his opinion, nothing is so beautiful as the final rendered image created with Strata. “I rarely have to add anything in Photoshop, which is a real bonus.” For Rob there is no “typical clientele” which speaks to the diversity of his work and versatility of his skill. Enjoy the featured images below created for professional clients and some just for hobby.   Rob enjoyed creating this unique Lego set modeled after one of his loves, the rotating music collective, Postmodern Jukebox. Who

Furniture Design by Yves Bernard

Yves Bernard, a senior art director and graphic designer, uses Strata to create furniture models. He begins his modeling process by using 2D tools like Indesign, Illustrator, and Photoshop. “I love modeling because of its technical aspect. Strata has many interesting features, but the ones I’m using most regularly are those concerning the lighting and everything related to the materials.” says Yves. Yves also appreciates the convenience of being able to import and open files like .3ds, .Obj, or Collada. The ability to generate 16-bit images and the many possibilities for HDR lighting that Strata Design 3D CX 8.0 has