Finding Just the Right Fit for Gatorade
Design Firm: Five Seconds 3D Designer: Norberto Calderon Client: Gatorade Project Summary: Fitline is a product of Gatorade made and sold exclusively in Mexico. Its target audience is women with an active lifestyle. Based on technology and scientific research, the opportunity to develop a totally different brand was presented to the firm, Five Seconds. Norberto Calderon and his team were tasked with the challenge to develop a creative concept fitting for the name, Fitline.
Strata Helps Intern Become Professional
Many of us can commiserate with designer Norb Calderon when he shares stories of being an intern, low on the totem pole. However, for Norb, an internship is also where he experienced his big break. One Monday afternoon he was approached by one of his directors and asked if he could model 3 bottles using Strata’s 3d modeling software. Having only minimal experience with 3D graphic design, Norb had his work cut out for him. He became fast friends with Strata 3D despite the fact that there were few tutorials at the time (and definitely no helpful videos from Chris Tyler.)
Tim Luncsford: Architectural Illustrator
Tim Luncsford, an architectural illustrator, has used Strata for his architectural illustrations. “I know it sounds cliche, but I have always had a love of architecture and architectural illustration, it seems more like fate than a plan, the fact that I’m doing it now,” says Tim. Luncsford actually started with the first version of Strata straight out of Art School. He even remembers downloading the software from a floppy disc. According to Tim, the rendering process of simple shapes may have taken some time on his old computer, but the wait was well worth it in the end. “I can
